A demand management strategy to achieve the outcomes you desire

As enterprises face pressure to find new ways to grow, it’s vital that investment requests (“intake”) is properly planned, implemented, and managed. IT executives face the task of efficiently managing and forecasting product and service demand, as well as business outcomes. To reduce project failure rates, it’s important that IT make informed investment decisions—ones that align with the business’ strategy and enables new opportunities.

Traditional demand management with IT needs to change. The challenge lies in realising the business value that organisational investments can deliver. To gain a competitive edge, stimulate innovation, delight customers, and adapt quickly to changing market circumstances, organisations need to adopt a modern approach and mindset to the demand management process.

Watch this webinar where we discuss planning and implementing effective demand management strategies and how they can lead to the outcomes you desire. In this webinar you'll learn:

• How the ServiceNow platform can help you track, manage, and forecast the demand for products and services
• How to evolve strategic requests to match internal digital transformation
• How to balance demand and innovation
• The costs of poor demand management processes

Featured Speakers:
Doug Page, Senior Principal Product Manager, ServiceNow
Jim Tisch, Product Marketing Director, ServiceNow